Portfolio: Anthony Alan Logo Design


I was approached by Leandro Eckardt and Alan Seaberg to design a logo for their new business, Anthony Alan - Dealers in Luxury Goods - they wanted something that captured what their business offered, but it was important to not come across as "just another pawn shop" - it needed to be elegant, timeless, and professional.

One of the options I created, and the one they chose to go with, made use of the "A" from Anthony and the "A" from Alan, removing the center line, which created a sleek and simple, yet striking icon.

Here is the final logo design, with the main corporate identity colours being black and white:

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